19Jul

A Day in the Life of True

By, July 19, 2017

Not only is ‘True’ the name of our photography company, it’s also one of our favorite team members. Meet our mascot – True the Dog!

True is a fun-loving goldilocked dachshund that rules the studio, and the not-so-mean streets around our building, in downtown San Diego. He spends most of his day with the team, perusing through hundreds of photos, and giving them his subtle nod of approval. When he’s not in front of the computer, he can be found napping, relaxing in our massage chair, or basking in the window light. He’s not the athletic type, though he’ll occasionally accompany team members to the corner store, while leaving his mark on random fire hydrants ;)

Fittingly, True holds the record for the most photographed dachshund in the southwestern United States. He is a natural in front of the camera, and draws inspiration from all of the portraits he personally inspects throughout the day. Here are just a few out of many many photos of True, and a special little video.

Black and white pet portrait
Dog portrait
Black and white dachshund portraits
Dachshund sleeping
Colorful urban pet photos
Colorful pet photos
Dramatic Dog Photo
Walking the dog downtown
Walking the dog
Walking the dog
Dog on a massage chair
Dog at a loft
Lazy Dachshund Dog Photo
Dachshund black and white
Black and White photo of a dog


You do you, True! Did you know we do pet photography? For a full gallery of furry friends, check out more pet photography inspiration.

18Jul

Understanding the Light

By, July 18, 2017

On the wedding day, even with the most careful of planning, the lighting and weather can still be unpredictable. So how do you prepare for something you can’t plan for? When selecting a photographer to capture your wedding day, part of what you are paying for is someone who knows how to get the most out of any lighting situation. With years of experience comes preparation, and the ability to get creative, even in most challenging of lighting scenarios. Here are some examples of difficult lighting conditions we’ve faced, and the results we pulled off :)

Wedding portrait session at the docks.
When Katelynn and Douglas tied the knot at Bali Hai, the sun was in full force. Our photographers strategically placed them so that the sun was behind them, avoiding unflattering shadows and lighting patterns while maintaining theu00a0fun setting of environmentu00a0in the photo.
A newly married couple smile for a portrait.
Newly married couple walking on golf course.
Bridal portrait on beach.
Newlyweds kiss just before the sun sets.
A couple enjoys a twilight hour kiss.
After Tracy and Nathan's ceremony, they enjoyed a romantic, post sunset portrait session in Seaport Village.u00a0 u00a0At this time, natural light was certainly scarce but this didn't stop their True Photographers from capturing the romance. Balancing the ambient light and back-lighting to create separation from the background created a more edgy photograph.
A couples first kiss in the city.
A couple kisses under twinkle lights.
Newlyweds kiss in front of a botanical garden.
A night reception on castle lawn.
One of the darkest situations that can occur is a night reception outdoors. Market lighting is a fun and practical detail that creates a great ambianceu00a0in person, however, it takes know how to capture u00a0it to it's fullest potential on camera. Marguerite and Julian will be able to reflect on the romantic ambiance at Mt. Woodson because of utilizing proper exposure and aperture technique. If this was photographed with artificial flashes, the entire feeling from that night would be lost.
Ceremony in the night.
Groom dips his bride for a romantic moment in the rain.
A gentleman holds an umbrella for his bride.
Acouple enjoy a sparkler exit
A True photographer would never allow rain to put a damper on a couples special day. Embracing those raindrops for a unique photo opportunity is what we are here for. Rather than running for shelter,u00a0u00a0Natalie and Joelu00a0(below) continued their funu00a0downtownu00a0and Vanessau00a0and Davidu00a0(above right) boldly shared a moment under the market lights of Scrippsu00a0creating memorable experiences they will never forget.
A couple plays with sparklers at a wedding
A couple writes love with a sparkler

To see more about the “lighter side” of weddings, check out some nighttime market lighting photos by our studio.

 

28Jun

The True Post-Production Process

By, June 28, 2017

To ensure your photos represent the “True” style, they undergo hours of hands-on care and attention. Our post-production process starts with an amazing photograph. We then take that photograph and bring out the very best within the image. These refined techniques really showcase the art and style of each photo, ensuring that the images will remain timeless, with that extra oomph :) 

This post will walk you thru all the steps taken with the “best of the best” images. 

Step 1 – Portfolio Image Selection
When new photos are ready to be worked on, we start with the Portfolio Selection Process. This involves personally reviewing every photo from your shoot, and deciding which ones best represent your day. You will still have access to every photograph taken, but there are certain shots from your photoshoot that are the clear standouts.

Members of our team, working hard on your photos. When making selections, we make sure to showcase a variety of poses, locations, and lighting. 

STEP 2 – Image Enhancement
Now that we have our portfolio images selected, it’s time to give them the True treatment. In this step, we adjust tones within each photo, correct temperature, and refine the color. We make a lot of small decisions that dictate how far to go, and when to stop.

For example, check out this image taken at Meaghan and Daniel’s wedding earlier this year:

The example above is the original image, right out of the camera. Isn’t it pretty? :) We intentionally exposed it this way, for the highlights, in order to preserve the detail. Had the image been exposed for the mid-tones, all the detail in the sky would be lost, and no amount of post-production would bring it back. 

Next, we identify the areas of the image that will require enhancement.

To address these items, we add our “Secret Sauce.” This consists of applying our custom, painstakingly developed Photoshop presets, as well as expert manual adjustments. We balance the color temperature, bring out the shadows, and restore any lost detail in the highlights, resulting in the image below.

That’s looking better! This is the image after undergoing enhancement. We strive to create images that are bold, crisp and clean, while maintaining natural skin tones.

Step 3 – Image Retouching
With the image looking the way we want it, it’s now time for a little retouching. In this step, we use meticulous Photoshop techniques to remove skin blemishes, fly away hairs, and any other distractions in the image.

We identify areas of the image that will be retouched.

Step 4 – Image Delivery
After identifying the problem areas, and retouching the image, the result is a final product that we are proud to deliver to our clients. Check out the example below to see the results, after the retouch has been performed.

Compare this against the original image from before!

We hope you enjoyed this peek behind the scenes, with a glimpse into the hard work that goes into your finished photos.