19Jun

True Paint Party

By, June 19, 2017

One of the best things about working at True Photography is the care, talent and good heart of each person. There’s nothing better than being surrounded by like-minded, creative individuals every day. Even when we’re playing, we’re always learning and encouraging each other to be better. We’re more than just coworkers, we’re a “True” family.

Because the family that plays together stays together, we took a rare moment off to meet up at Pinot’s Palette, in Liberty Station. It was a super fun evening of painting, food, drink, and slightly competitive team building. Check out the results below!

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At the end of the night, we unveiled our paintings. Even though we share a style and sensibility as a team, it was funny that no two paintings were exactly alike! This really speaks to the range of creativity and artistry that we bring to everything we do :)
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A little supportive critique goes a long way.
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The resulting paintings are now displayed proudly at our studio. Rawr!
01Jun

It’s all about having the “True” Eye

By, June 01, 2017

With over 17 years of photographing professionally, we’ve seen our share of beautiful locations, some of which have been designed to look perfect. But not all locations have what many would consider “a lot to work with.” For example, a photo shoot could take place in a nondescript backyard. Or the light condition may be really harsh. Or perhaps, due to rain, the shoot may be moved indoors at the last minute. No matter the environment, it’s our job to make the photos look their very best!

When we are presented with a challenging location, there are two techniques that we like to follow. One is to use the location as it is. We incorporate the existing conditions into the photo shoot, and show the background as it is. Ex: if we are in a supermarket parking lot, this will be apparent in the finished images. We take what we have to work with, and find ways of making it interesting and creative. 

The other technique we use is to re-purpose the environment. We basically work around the constraints of the location, looking for dramatic lines, angles, unique lighting and focal blurs. The result is nice stylized shots, even if you can’t tell exactly where they were photographed.

To demonstrate these techniques, and take you through our creative process, we selected a location in downtown San Diego. This spot is just down the street from our studio. 

This is a building just outside of our studio that is currently under construction.

When looking critically, from our perspective, here is how we see the location:

When we scout out a location, we are looking at it from a very different frame of mind than the everyday eye. We look for opportunities that may typically go unseen. We start to look for potential opportunities that may photograph well.

After stepping into the shot, we can better identify potential spots for our subject.

Having scouted the location, and determined our plan, here are a few examples of the results.

Example 1: Traffic median and building under construction

Here is a traffic median (left) and a building under construction (right).

Here is what the “True” eye sees :) The picture on the left was just the floor in the center median, which made for a nice graphical background. On the right, we used a long lens to shoot through the environment. This added visual interest, and tied in the colors.

Example 2: Normal street view

Here is what a normal street view looks like in this spot.

Above is what the “True” eye sees :) By using a long lens, and looking for interesting lines, we were able to take a standard city view (street crosswalk and rows of lined trees) to create two dynamic images.

Example 3: A small spot of greenery

Here is… not all that much to see. These are the bushes that you often find in a center median. Not the prettiest, but the only greenery nearby.

Here  is what the “True” eye sees :) We wanted to show color within the photograph, and this location was very narrow. To make the image look more lush, we photographed at a sharp angle.

Example 4: A crosswalk under construction

Here is a crosswalk under construction… We were drawn to the potential of the white, wooden construction boards.

Here is what the “True” eye sees :) We re-purposed the environment in the absolute simplest fashion, using the construction boards. This kept the backdrop high-contrast and clean.

Rather than trying to hide the environment, we made use of it, and looked for cool symmetry and lines.

For more creative uses of the city streets in our photography, check out our full gallery of urban downtown photos

26Feb

Product Photo Shoot | Arelor.com

By, February 26, 2016

Over the last couple of weeks, we have really enjoyed photographing for a very stylish and unique website, arelor.com. Arelor is an online boutique store, and the home of exclusive collections created by artist and designer April Feldman, who also designs for us :) When the website recently expanded from greeting cards to a full line of jewelry and home décor, True was brought on to show off the new styles, using strong, vibrant and clean product photography.

Newly photographed product in place on arelor.com

Because we have a shooting studio onsite, and product photography specialists, we were able to capture the products under pristine studio conditions. We also applied our signature post-production techniques to make the images really stand out.

Sitting at computer for post production on arelor.com product photography

Here are a few of our favorite pieces that we photographed.
Product shot of floral boutique pillow on arelor.omProduct shot of tropical leaf boutique pillow on arelor.omProduct shot of floral vase boutique pillow on arelor.omJewelry product detail for jewelry section on arelor.comJewelry product detail for jewelry section on arelor.com
In addition to products like pillows and jewelry, Arelor offers a full line of distinct watercolor invitation suites that are designed and ready to go. Here is one of Arelor’s most popular invitation suites, Ocean Wave.

Product shot of invitation suite on arelor.com

We love Arelor’s work, and suggest you check out more home décor, accessories, stationery, and fine art collections at https://arelor.com !