04Jun

Local ‘Love Benefit’ Lives Up to Its Name

By, June 04, 2015

Written by Aaron W., Vice President of True Photography and Aaron Feldman’s lifelong friend (over 37 years!)

He wasn’t supposed to be there. No one knew he was coming. But there he was, just two days after his latest Chemo round, standing in front of over three hundred cheering Love Benefit attendees. Looking at the outpouring of support, a clearly emotional Aaron Feldman gave a heartfelt speech that left many in tears.

In December of 2014, just after his 38th birthday, Aaron (our company’s founder) was diagnosed with an extremely rare form of leukemia / lymphoma. He was immediately hospitalized and has since been undergoing intensive treatment through UCSD as part of a three-year clinical trial. When news about Aaron’s Cancer shook the community, the immediate reaction was to spring into action. “We are event professionals, so our natural instinct is to throw an unforgettable fundraising event in Aaron’s honor,” said Amanda McPhail of Creative Affairs, Inc.

Within days, over 150 companies had pledged their services or donations, including sponsors such as The Mar Dels Band, Pizza Port Brewing Company, Bernardo Winery, and ten top catering companies. The resulting event, The Love Benefit, was graciously hosted at the beautiful Morgan Run in Rancho Santa Fe on June 2, 2015. The dress code was “groovy cocktail attire,” and the crowd got into the spirit by wearing vintage and retro-inspired fashions of the 60’s and 70’s Beatles era.

In addition, the event’s silent auction and opportunity drawings showcased more than 50 items and services from the best of San Diego, including staycations from L’Auberge, US Grant and Andaz hotels, memorabilia from former Padre Steve Finley, luxurious packages from Cal-a-Vie Health Spa, and dining at Pamplemousse in Del Mar. Guests also challenged each other to a putt-off, and ladies cruised the party in gorgeous flower crowns, donated by an array of talented florists. Many attendees walked away with nice opportunity drawing and auction prizes, with a portion of all proceeds going to The Leukemia & Lymphoma Society.

Although the majority of the evening was devoted to fun, emotions also ran deep, especially during Aaron’s surprise speech.

“I didn’t know just how many people cared about me,” Aaron said. “Now I actually see it.”

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09Jan

True Featured on “Good Morning San Diego” on KUSI TV

By, January 09, 2013

This morning, our own CEO and founder Aaron Feldman was featured on “Good Morning San Diego” on KUSI TV to talk about interesting and unusual weddings. He shared several of his favorite “extreme wedding” images and had a nice on-air chat with the host. Enjoy the video clip below!

True Photography CEO Aaron Feldman on KUSI TV Example of True Photography image shared on KUSI TV

30Nov

A Gorgeous Wedding at Rancho Valencia with Details Defined

By, November 30, 2012

At Details Defined, every client is our most important client. To prepare for each event, we create customized timelines that are painstakingly detailed around the needs of our client. Our clients are discriminating and selective, and so are we!

Rancho Valencia Wedding with Detailed Defined
AnnaRose and Arturo were referred to Details Defined by a friend of the Bride. Since AnnaRose is busy running her family’s business, she wanted someone she could trust with major and minor details. We consulted with them from step one, starting with the selection of the date and location. We also guided them throughout the vendor selection process.

Wedding with Details Defined at Rancho Valencia

Our clients say our sense of calm is soothing during the planning, and especially on the wedding day. AnnaRose was relaxed on her wedding day, and was absolutely gorgeous.

Rancho Valencia Wedding with Detailed Defined Wedding at Rancho Valencia with Detailed Defined

AnnaRose’s family are flower growers, and the bride’s father named the rose well known throughout the floral industry as AnnaRose, after his beautiful daughter.

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For over a year, we worked with AnnaRose, Arturo and The Father of the Bride Kenny Baca, who were instrumental in all the plans. They respected and trusted me and my team to do our jobs, and the end result was exactly what they wished for.

San Diego Wedding at Rancho Valencia with Detailed Defined Wedding with Details Defined at Rancho Valencia Wedding with Details Defined at Rancho Valencia

The elegant programs were designed by Carol Smith of Invitation Factory, and helped to keep the guests cool on a warm day. The escort cards and table names were also created to complement the gold tones throughout the wedding.

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These themed “Lopez Libation” lavender whiskey sour signature drinks added a fun detail to the cocktail hour.

Rancho Valencia Wedding with Detailed Defined

A canopy of lights over the croquet lawn at Rancho Valencia Resort was beautiful, from day to night, and the gorgeous desserts from VG Donut and Bakery coordinated nicely with the vibrant colors of the evening.

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This couple and their families have left a lasting impression in my life. The sincere love between them, the friends and family who surround them, and the love and respect they all give to one another made this wedding beautiful from the inside out. AnnaRose said she enjoyed the process, and appreciated that she was able to relax and thoroughly enjoy the wedding!

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Coordinator: Details Defined
Photography: True Photography
Invitation: Invitation Factory
Florist: Kathy Wright & Co.
Wedding Dress: M Bride
Venue: Rancho Valencia
Disc Jockey: Shammy Dee
Bakery: VG Donut & Bakery