April Feldman, one of True Photography’s very own, specializes in watercolor wedding invitations through her ALFIE Design company. For wedding couples looking for unique and custom wedding invitations, be sure to check out her work at Arelor.com.
April recently worked with Shoshana and Brian, who had a vibrant, “beachy” wedding at South Ponto Beach in Carlsbad. Together with True Beach Events, the couple planned a simple ceremony overlooking the ocean, followed by a colorful tented reception right on the sand. In order to match the look and feel of their big day, Shoshana and Brian wanted their wedding invitations be bold and colorful.
In order to carry out the beach theme, ALFIE Design created a tropical, four-piece invitation suite. The invite itself encouraged guests to wear flip flops, in order to enjoy the sand beneath their feet.
The bright aquas, pinks and purples, and neutral tones used in the invitation suite also carried over to the wedding decor.
The first bit of inspiration for the invite card came from a photo of a crashing wave, which was taken by world-renowned ocean photographer Aaron Chang. Shoshana and Brian have this black and white photo hanging in their house, and they used it to influence their wedding day vision.
April created a watercolor inspired by Aaron Chang’s crashing wave by blending different shades of aqua against a soft rose-colored sunset. After creating the original watercolor, April digitized the image, and typeset the text. The final invite card was printed on a fine art bamboo paper.
The invite included a quote from Bob Marley’s “One Love” inside of the wave. The invitation suite was tied together with aqua string, and paired with a matching envelope.
In order to give guests could a visual representation of the wedding location, a map to was included with the main invite card. The back of the map contained directions to the wedding site at South Ponto Beach, along with information about guest accommodations, the couple’s registry, and suggested attire for their beach event.
Instead of a traditional RSVP card with an envelope, ALFIE created a more casual RSVP postcard. Each RSVP postcard included a festive Hawaiian shirt stamp that read Aloha!
To tie in Shoshana and Brian’s love for surfing and sunsets, the backside of the RSVP postcard featured a watercolored beach sunset.
On their wedding day, Shoshana and Brian were able to enjoy a similar gorgeous beach sunset!
Family and close friends received an additional rehearsal invite, which was printed on shimmer paper. The rehearsal card was watermarked with a lightly painted sunset as a backdrop to the text.
Starting with the easygoing vibe of the invitation, everything came together beautifully on Shoshana and Brian’s wedding day!
Photographer: True Photography
Venue: California State Beaches
Event Stylist: Alchemy Fine Events
Caterer: Authentic Flavors
Hair Stylist: Belli Belli Hair & Skin Salon
Linens and Rental: Concepts Event Design
Coordinator: Creative Affairs Inc.
Makeup: Flirt Makeup
Jeweler: Gilmore Family Jewelers
Wedding Dress: Here Comes the Bride
Florist: Isari Flower Studio
Officiant: Patricia Coleman
Bakery: Sweet Cheeks Baking
Videographer: Taylor Films
Disc Jockey: Tim Altbaum Productions
